I feel a cult coming on. The much beloved Magnus Carlsson may have tootled along to moderate success during this weekend's Melodifestivalen final, but his performance will forever be remembered for one thing that was entirely beyond his control - the pure star quality of the bloke doing the sign language interpretation.
Sit back and enjoy the pure joy on the face of this chap as he gets deeper and deeper into character, and his breathless panting as he gets more and more out of breath towards the end. One suspects that this isn't the last time we'll be seeing this particular gentlemen this year - and perhaps for many years to come.
It's things like this that Eurovision is for!